I want to start off by saying I am in no way saying I’m a professional blogger by this post. I also don’t want this to discourage anyone from starting a blog. These are all things I’ve found in my personal experience that bring my engagement down. I have had SO many girls message me saying they want to start a blog and I think that is absolutely amazing. I hope this HELPS anyone thinking about starting a blog or if you already have one, encourages you to improve what you’re already doing.
Expecting It To Be Easy
This is definitely one of the biggest misconceptions about blogging. A lot of people who are just starting a blog or don’t have one at all think it’s so easy. I’m here to tell you it’s NOT. I think a lot of people think you just take some pictures, write some words and boom you’re done. There is a lot more that goes into blogging, that I will go into more detail about throughout this post. The main(and only) tip I on how to fix this is to not expect it to be easy and prepare yourself to put in a lot of work and time.
Results Aren’t As Expected
This is definitely one I struggled A LOT with. The first month(ish) my blog got a ton of engagement and I was super excited about it. And then it was a steady decline from there for awhile. I quickly realized people probably just looked at it the first month because they were curious about what I was doing but didn’t actually care. This did get me down a lot though because I did originally get so many views. My thought was, why am I writing these things if no one is going to read them/care about them? I obviously moved passed that because I realized how much joy I get when writing posts or creating content. I also started a brand new Instagram page, which was a personal choice but I literally started from ZERO. You can make your personal instagram into your blog instagram and most likely get more engagement because you already have a following. The reason I didn’t was because I knew if people wanted to see my blog stuff they would follow me and thats all I really cared about. My tip for this is to not be so hard on yourself. When you’re just starting out you most likely won’t get a ton of views and thats okay!
Not Promoting Yourself
In my first few months of blogging I did NOT promote myself and that can go along with the last point for engagement. I would publish my post, post on instagram once, MAYBE twice and thats it. This can cause failure for obvious reasons, if you’re not constantly promoting yourself, you’re not going to be seen. With the way instagram is set up now, not everyone is going to see your one post about your blog post. There are sososoo many ways to promote yourself nowadays. When you first start doing it, it might seem annoying or spamy but it’ll be worth it in the long run. When I publish a post on my blog, I do not only an instagram post but a story as well and I do it more than once! A lot of people underestimate the power of Pinterest but I get quite a few of my views from there. I also post on my Facebook page, snapchat, and my personal instagram occasionally. I try to spread them out so people don’t get TOO annoyed. But basically, people are going to have trouble seeing what you’re posting if you only post it once.
Worrying About What Other People Will Think
I’ve talked about this many many times but I’ve always struggled with worrying what people think about me. This is something I really had to work on when blogging. If you want to take pictures in a coffee shop or out in public you cant be concerned with people staring at you because you’ll most likely look awkward or uncomfortable in the photos. I also get concerned with posting things I like because of what people will say about it. Blogging definitely makes you step out of your comfort zone. You won’t succeed if you’re constantly worrying about judgment for others. My tip is to focus on what you love doing and think about the people that will also enjoy what you’re posting. A lot of other bloggers like to say blogging isnt about you and I completely disagree with that. They say to write to readers, with some extent I agree with that. But you should always enjoy what you’re posting and writing about it. If you don’t feel passionate about it then don’t post about it!
Thinking It’s A Competition + Not Networking
This is probably one of my biggest pet peeves. I see so many bloggers acting like it’s a competition and they don’t help out other bloggers. I don’t want to go into this too much because I could probably write a novel on just this and no one wants that. But I think its super important to network with other bloggers that are similar to you and collaborate with them. Since connecting with other girls I’ve gotten more followers from their followers and therefore, more engagement. If you share a blogger you like on your page with a similar following, they’re more likely to share your page as well. I think in many businesses its important to network and it’s especially true for bloggers. I LOVE helping people with their blogs and I love when girls help me too! It’s all about supporting other boss babes and not constantly competing with them!
Doing It For The Wrong Reasons
This is another one I don’t want to dig too deep into. But I see this a lot, people think they can make a blog, put in the bare minimum and be “instagram famous.” If you’re doing it for the likes, follows and other temporary satisfactions, you’re not going to get far. If you want to make a blog because you genuinely love writing or just sharing your thoughts and loves then definitely do it! If you’re thinking about starting your blog, think why am I doing this and is it for the right reasons.
Not Doing Your Research
Before I started blogging, I did little research and honestly didn’t really know what I was doing, which is okay. But once you’re into it, research will definitely help you a lot. Its great to know what the best platforms are and learning about SEO and other blogging things! Obviously when you’re first starting out, you probably aren’t paying for your domain and customizing your site a whole lot, so you might not need to do as much research. But if you’re looking to expand I would highly suggest looking up how to do things that will work for you. Obviously you can ask any blogger friends you may have but something that works for them might not always work for you. Remember when you’re doing your research to stay true to yourself. I think its super easy to get caught up in what everyone else is doing and copy them without even realizing you’re doing it.
Lack of Consistency
This is something I definitely struggle with A LOT and also see a lot. Staying consistent is extremely hard for me and many others. Being in school, working, taking care of family, whatever you do can make it really difficult to find time for yourself and to sit down and write a full blog post or even take pictures for the post. If you’re not consistently posting its going to be extremely easy to fail. My advice is to post at least once a day on instagram, multiple stories a day and a couple blog posts a week. I also found sticking to a schedule really helps with engagement. So if you publish every Monday and Friday at 10 am, people will eventually realize and expect new blog posts at that time. Planning is super important to stay consistent, if you don’t have a schedule to stick to you’ll most likely be all over the place and not get things done in time.
Not Putting in Effort
I kinda briefly mentioned this in previous parts of this post and it goes along with most of the points. But in general, if you’re not putting in the effort you’re not going to get anything in return. If you’re just posting on instagram and publishing a post and then doing nothing else, you cant expect to get anything in return. So my advice is; if you want engagement, engage with other people. If you like and comment on someone else’s blog post or instagram picture, they’re more likely to do the same for you. Its super important to be engaging if you want the same back!
Not Setting Goals
This might not be a super accurate one, but in my opinon it is. I find that if I set super specific goals and ways to work towards those goals, I work much harder to achieve them. Setting goals for literally anything will benefit you. It’s a way of keeping yourself motivated and working harder. I like to set daily, weekly, monthly and yearly goals. If I don’t meet a goal I don’t get too hard on myself but I do then adjust for following goals. With that, I find myself working harder and putting all the previous points to work.
I hope these things help you with starting a blog the right way or maybe get out of the rut you’re in with your current blog. As always, if you have any questions about blogging or this post in general, feel free to leave a comment or message me on Instagram!